Marketing Essentials

Chapter 29: Conducting Marketing Research

Case Study Online Action

Business Owners
Using the Internet, locate the Web site for the U.S. Census Bureau. Find the 2002 Survey of Business Owners, and look up the following information:

• Percent of business owners that are male
• Percent of business owners that are veterans
• Percentage of business owners that work more than 60 hours per week

Activity
Prepare a short presentation that details your findings. You may want to include a spreadsheet document or create a chart.