Marketing Essentials

Unit 9: Marketing Information Management

Math Workout

1
Dry Goods, Inc. made $473,920 in revenue this year. The president would like to hire a market research company to help increase sales for next year. The research company promises that it can increase revenue by at least 8%. If their projections are correct, what will the total revenue be for next year?
A)$436,006.40
B)$37,913.60
C)$511,833.60
D)$853,056.00
2
There are 976 customers listed on your company’s database. The database contains the names of all of the people who have purchased products from the company’s website. You decide to send coupons via email to 50% of the people on the database. In the end, only 25% of those contacted used their coupons. What percentage of the total number of database customers benefited from the coupons?
A)12.5%
B)75%
C)25%
D)87.5%
3
You are interested in opening one of your tennis shoe retail stores in a new location. Market research shows that the property values in the prospective new area are increasing, crime rates are decreasing, and the primary population that you are targeting, young men, is growing. You expect sales in the first month to be low at about $56,000, but you feel they will increase by 20% monthly then level off after 6 months. What do you project the total sales to be for a year at the new location?
A)$806,400.00
B)$1,392,151.04
C)$672,000.00
D)$1,120,000
4
A television rating company found that in 234 of the 400 homes it monitors viewers watched Adventure on Monday night. In how many of the 5.9 million homes that are in the area the company covers could the company expect Adventure to have been watched on Monday night?
A)2,448,500
B)25,214
C)10,085,470
D)3,451,500
5
You have decided to start marketing a product in Canada. However, you realize that you will have to advertise in both English and French in order to accommodate the country’s two official languages. The population in the area in which you will launch your newspaper ad campaign is 35% French speaking. If you plan to spend $78,000 total on newspaper advertising, how much will you spend on ads in English if you split the expenditure according to the population ratio?
A)$105,300
B)$58,500
C)$27,300
D)$50,700
6
The clothing that your company sells typically appeals to single women in their twenties. On the Internet you find demographic information complied by the Government, and you look for areas that have large populations of young women. You find that in your state, women make up 52% of the population, which is 24.3 million. You also find that 18% of women are in their twenties, 34% of women in their twenties are single, and 72% of single women in their twenties live in large urban areas. Based on this information, you decide to open retail stores in the state’s big cities. What percentage of the total population will you be targeting with your ad campaign?
A)72%
B)2.3%
C)1.8%
D)22%
7
You work in the marketing department at an interior design company, and you are interested in finding out what kinds of remodeling people are doing. You decide to do a house-to-house survey in 9 neighborhoods, each of which has about 75 houses. If you tell each interviewer to spot interview every fifth house, and you expect only 20% of people to be available or willing to be interviewed, what will your sample size be?
A)27
B)675
C)15
D)135
8
The following table represents the compiled results of a survey on customer service at a department store. For some reason, not everyone surveyed answered all of the questions, so you have been asked to calculate some of the percentages. What percentage of respondents chose the most popular answer to Questions 2?
BadFairAverageGood
Question 167748563
Question 215327897
Question 384992210
A)29.4%
B)46.1%
C)43.7%
D)13.3%
9
Your boss asks you to distribute a survey questionnaire about your company’s products to 12 different retailers. You take 75 questionnaires to each store. In a week you go back and collect the 630 questionnaires that have been filled out. On average, what percentage of the questionnaires given to each store were filled out?
A)12%
B)43%
C)70%
D)75%
10
A non-profit organization has a fundraising dinner. Guests donate $75 for dinner, and some people give additional donations as well. Three hundred and forty people attend the dinner, 25% of whom donate $150 extra, 30% of whom donate $100 extra, and the remainder of whom chose not to give an additional donation. How much does the organization make in total at the fundraiser?
A)$22,950
B)$48,450
C)$32,250
D)$25,500
Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe

Please read our Terms of Use and Privacy Policy before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.