Marketing EssentialsUnit 9:
Marketing Information ManagementPortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to your client, G&G Cosmetics. You will be evaluated on your presentation skills, including: - Knowledge of marketing research theory and practice
- Knowledge of market selected for this research study
- Appropriate objectives and research methodology for client's needs
- Evidence that research study was actually conducted
- Well organized findings, analysis of research data, and subsequent conclusions
- Appropriateness of recommendations
- Completeness in reporting how research was conducted; included sample materials used
- Recognized limitations in study and reported them accurately
- Ability to communicate clearly in written and oral formats
- Evidence that research was conducted to support information in the report
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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