Marketing EssentialsChapter 26:
Pricing StrategiesA Matter of Ethics Online ActionRegionalized Pricing
Locate a chain of convenience stores that operates in your community and spend a day visiting different locations in different parts of town. Select five common goods or services and make a chart showing their different prices at each location. Activity
Write a research report that answers the following questions: Can you discern any regional differences in pricing strategies from one area of your town to another? What conclusions can you draw from this? Are there any ethical issues at work here? |