Marketing EssentialsUnit 8:
PricingPortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to your client, Tri-Star Toys. You will be evaluated on your presentation skills, including: - Use of the client's objectives and cost factors in establishing prices
- Accurate situation analysis and competitive assessment
- Knowledge of the trading card game and doll/toy markets
- Ability to demonstrate the six steps in setting a price
- Knowledge of pricing concepts - base price, strategies, factors that influence price, etc.
- Appropriateness of pricing recommendations and corresponding rationale
- Accurate mathematical calculations
- Ability to communicate clearly in written and oral formats
- Evidence that research was conducted to support information in the proposal
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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