Marketing Essentials

Unit 8: Pricing

Marketing Internship Outlines

Report Outline
Prepare a written proposal and a computer presentation. Use a word-processing program to prepare your written proposal and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Client's main problem
2. Purpose of the proposal
2. Background
1. Situation analysis
2. Competitive assessment
3. Strategic Findings
4. Suggested target markets
1. Laszot trading card game
2. Mie Dolls
3. Deciding on the Price - Six Steps & Assumptions
1. Pricing objectives
2. Costs
3. Demand estimate assumptions
4. Competition assumptions
5. Suggested base price and pricing strategies
1. Laszot Trading Card Game
2. Mie Dolls
6. Recommendations for setting actual prices
1. For wholesalers
2. For retailers & e-commerce businesses
3. For resellers' customers (suggested retail price)
4. Bibliography
5. Appendix
1. Mathematical calculations
2. Competitive price analysis
3. Other relevant tables and figures