Marketing Essentials

Chapter 25: Price Planning

Net Marketing Online Action

Price Comparison Web Sites
Locate three price-comparison sites on the Internet. Create a grid with the names of the three sites as the columns, and a list of common features as the rows. Some features might be the ability to perform searches, photo previews of items, and bestseller lists.

Activity
What other features are common to the sites? Fill your grid with checkmarks, indicating which sites contain which features. Write a short report that includes your grid and answers the question above.