Business Plan Project Workbook

Chapter 5: Industry Overview

Learning Objectives



Describe the industry, including typical profitability, failure rate, size by revenue, size by number of firms, distribution systems, and barriers to entry.

Describe industry trends and factors influencing the trends.

Describe the government regulations that affect the industry in general and the business in particular.

Describe the local, national, or international industry standards with which the business will comply.

Include current and historical industry employment data.
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