Business Plan Project WorkbookChapter 5: Industry OverviewChapter SummariesThe industry overview familiarizes stakeholders with the economic and industry sector in which the business will operate. It includes research on economic trends that will impact the company. It also lists direct and indirect competitors. The industry overview explains the life cycle of the products or services. It also examines any uncontrollable external factors that affect the business. In addition, the industry overview should explain any barriers to entering the industry. |  |
