| industry | A group of companies providing similar, complementary, or substitute products and services
(See page(s) 49)
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| economic sector | The broad area of the economy in which a firm operates
(See page(s) 49)
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| industry sector | A classification of companies within a particular economic sector
(See page(s) 50)
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| product life cycle | The stages that products and services go through: introduction, growth, maturity, and decline
(See page(s) 50)
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| barriers to entry | Factors that make it difficult for new competitors to enter an industry or market
(See page(s) 50)
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| competitive set | A group of companies that meets the same customer needs
(See page(s) 52)
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| direct competitor | A company that sells a product or service that is the same as, or similar to, that sold by another company
(See page(s) 52, 89)
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| indirect competitor | A business that offers substitutes that meet the same basic need met by products or services sold by another business
(See page(s) 52)
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