Marketing EssentialsChapter 7:
Basic Math SkillsCase Study Online ActionCelebrity Brands
Celebrities often lend their name and image to a product or series of products. What are some high-profile examples of this and how might it backfire? Activity
Research a few celebrities and products associated with them by either visiting stores or on the Internet. Prepare a ten-minute presentation that lists your findings and explain how the products are advertised. Explain the pluses and minuses of such advertisements and endorsements.  | 
