Introduction to Desktop Publishing With Digital Graphics

Chapter 10: Creating Marketing Materials

e-Review Self Checks

1
The particular group of people to whom you are aiming an advertisement is called the ____.
A)client
B)producer
C)target audience
D)publisher
2
Which of the following is a commonly used standardized color system?
A)TIF
B)Bitmap
C)grayscale
D)Pantone
3
What design principle are you using when you repeat design elements, such as specific colors and a logo, throughout a company's marketing materials?
A)repetition
B)proximity
C)alignment
D)contrast
4
What command is used to create a master page in Microsoft Publisher?
A)View>Master Page
B)View>Page Setup
C)File>Master Page
D)File>Page Setup
5
What software application is most commonly used to create slide presentations?
A)Adobe Illustrator
B)Adobe Photoshop
C)Microsoft Excel
D)Microsoft PowerPoint
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