Business Plan Project WorkbookChapter 6:
Market AnalysisLearning Objectives
Write a demographic, geographic, and psychographic profile of the company's target market. |
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Describe the target market in terms of industry, product and/or service, geographic location, years in business, revenue, number of employees, and buying motivations if the product or service is marketed to businesses. |
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Describe the historical growth, current market size, and the growth potential of the market. |
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Project how much of the product or service the target market will buy (gross sales and/or unit sales). |
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Use market research results to develop a customer needs analysis that interprets and prioritizes the needs of the business's current and future customers. |
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