Business Plan Project WorkbookChapter 4:
Vision and Mission StatementsLearning Objectives
Write a vision statement that defines the company's long-term objective in general terms. |
| | | Convey the future of the company in the vision statement. |
| | | Write a mission statement that tells how the company will reach its vision. |
| | | Convey a challenging yet achievable mission. |
| | | Communicate what the business stands for, what its founders believe in, and what it intends to achieve. |
| |
|