vision statement | A declaration of the scope and purpose of a company
(See page(s) 39)
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mission statement | A declaration of the specific aspirations of a company
(See page(s) 39)
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guiding principles | The primary direction and core values by which a company functions
(See page(s) 39)
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external environment | Circumstances that are outside the company’s control
(See page(s) 39)
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organizational culture | The shared values, beliefs, and behaviors of the company
(See page(s) 39)
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behavioral norms | The rules of conduct of a group
(See page(s) 40)
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competitive advantage | A condition that enables a company to operate more efficiently than other companies
(See page(s) 42)
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innovate | To introduce a new idea
(See page(s) 42)
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quantum improvements | Sudden and dramatic changes for the better
(See page(s) 42)
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