Marketing EssentialsChapter 18:
Visual Merchandising and DisplayMarket Tech Online ActionGift Cards
Many large retail chains are incorporating self-service kiosks to handle their gift card programs. In fact, these cards have evolved beyond mere gift cards, and now act as a kind of prepaid debit card. Customers can use the kiosks to check their balances, add funds, and see what they have purchased. Activity
What are the benefits of such a system to both customer and business? How large do you think a store ought to be before thinking about installing such a system?  | 
