Marketing EssentialsChapter 18:
Visual Merchandising and DisplayA Matter of Ethics Online ActionAdvertising to Children
Advertising to children extends far beyond the food industry. Watch one hour of prime time television, and make a note of every time a message within a commercial is aimed at a young audience. Activity
How many per hour did you notice? What products were advertised?
Now, repeat the same experiment using an hour of afternoon cartoons. How do the numbers compare? What are some conclusions you can draw? How do you feel about marketing directed at children? Write a short report that answers these questions.  | 
