Activity Lesson Plans

Chapter 16: Understanding and Using Public Relations

Introduction
Chapter 16 is designed to give students information about how to use journalistic abilities to develop public relations skills. In this lesson students will review concepts and terms related to public relations.

Lesson Description
Students will review public relations by completing a memory matching activity. When they click on a card, a term or its definition will appear. Students then attempt to find the matching card. When a match is found, the two matching cards are removed from the playing field.

Instructional Objectives

Students will recall the guidelines for writing news releases.

Students will recall the elements of a public relations model.

Students will recall concepts and terms from the chapter.

Student Web Activity Answers

public relations: based on social sciences, this field combines communications and a knowledge of public opinion, human behavior, and motivations to reinforce, modify, or change how groups of people think or act
publics: one of various groups or audiences to whom public relations goals and activities may be directed
target audience: the particular audience selected to receive a message
student news bureau: provides information about the school to its publics
news release: information about an organization provided to the news media by that organization
embargo: to request delay of a news story or release until a specified date and time
marketing communications: helping companies sell their products more effectively
action plan: delineates how you will communicate your messages to your desired audience