Journalism Today

Chapter 16: Understanding and Using Public Relations

Fill in the blank

Choose the best word, words, or phrase from the bank to correctly complete each sentence.

Word List
  
Alfred L. Geduldig
course correction
Edward L. Bernays
ethics
news bureau
organization
publics
reputation
specialization
timing

1.

One of the founders of public relations, , saw the field as combining communications and knowledge of public opinion, human behavior, and motivations to reinforce, modify, or change how groups of people think or act.
2.

Public relations professionals should be guided by and a sense of social responsibility.
3.

Public relations may be defined as the practice of managing communications between a/an and its public.
4.

An organization's is viewed as an asset to help the organization achieve its objectives while minimizing the resistance of various publics to those objectives.
5.

Lists of can be divided by age, grade level, sex, or membership.
6.

The public relations model developed by includes setting objectives, determining audiences, conducting research, assessing risks, etc.
7.

In the public relations model, refers to changing strategies, messages, or techniques in order to achieve the plan's objectives.
8.

A student provides information about the school to its various audiences.
9.

Instructions for the of a release should appear at the top of the news release.
10.

, such as media relations, is possible in the world of public relations.
Glencoe Online Learning CenterLanguage Arts HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe