Writer's Choice Grade 6

Unit 26: Viewing and Representing

Unit Activity Lesson Plan

Introduction
Students have been introduced to elements of visual messages, including composition, film and video techniques, and persuasive strategies.

Lesson Description
Students will review persuasive strategies by completing a concentration matching activity. When they click on a card, a term or its definition will appear. Students will then attempt to find a matching card. When a match is found, the two matching cards will be removed from the playing field.

Instructional Objectives
  1. Students will match persuasive strategies to their definitions.
  2. Students will recognize the purpose of advertising.

Student Web Activity Answers
Bandwagon: suggesting that popular people use this product
Testimonial: getting a well-known person to endorse a product
Partial truth: making a product look better than it is
Card stacking: using "experts" to present one side of the story
Name calling: making people feel guilty for not using a product
Advertising: persuading people to buy a product

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