"Just Google It"
IntroductionAccording to the Interactive Advertising Bureau and PriceWaterhouseCoopers, during the first quarter of 2007 Internet advertising revenues soared to $4.9 billion—a 26 percent increase over the first quarter of 2006 at $3.8 billion. Thanks to the intuitiveness of search engines like Google, retailers can now reach millions of potential customers online, getting more bang for their advertising buck. The popular phrase “Google It” is music to an advertising exec’s ears, knowing that at any given moment someone somewhere is typing a key word into the popular algorithm. What comes next is advertising magic. Visit the Google AdWords Web site to learn how keywords can lead to new customers and bigger profits for even the smallest business.
Destination Title: Google AdWords
Note: Clicking on the link above will launch a new browser window. Need help using your browser for this activity? Click here for tips.
DirectionsStart at the “Google AdWords” Web site.
Textbook Resources
Unit Resources
Chapter Activities
Section Resources
Teacher
Student
Please read our Terms of Use and Privacy Notice before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.