Economics: Today and Tomorrow © 2012

Chapter 11: Marketing and Distribution

Marketing and Distribution

1
Having products available at a convenience store that is open late at night is an example of _____.
A)time utility
B)place utility
C)ownership utility
D)form utility
2
Which of the following describes a reason for market research?
A)Decide whether to sell stock in a corporation
B)Find the best financing plan
C)Determine consumer response to a product
D)Find out how to make new products
3
Offering a product for sale in a small area for a limited period of time is called _____
A)market research
B)test marketing
C)marketing
D)consumer sovereignty
4
Which aspect of a marketing strategy is involved in offering an extended warranty on a product?
A)Price
B)Product
C)Promotion
D)Place
5
At the introductory stage of a product life cycle, marketers would _____.
A)use penetration pricing
B)find new uses for the product
C)raise the price of the product
D)redesign the packaging
6
Which of the following is best defined as a type of promotion using a mailer that describes the product or service and an order blank?
A)Price leadership
B)Penetration pricing
C)Promotion
D)Direct-mail advertising
7
What is the term for the routes by which goods are moved?
A)Consumer
B)Channels of distribution
C)Retailer
D)Wholesaler
8
One benefit of shopping at a club warehouse store is the _____.
A)large selection of models and brands
B)low price of goods
C)membership fee
D)small inventory
9
Which of the following is defined as businesses that purchase large quantities of goods from producers for resale to other businesses?
A)Channels of distribution
B)Wholesalers
C)Retailers
D)E-commerce
10
Which of the following is defined as a distribution channel that offers members a limited selection of goods in huge quantities at low prices?
A)Wholesalers
B)E-commerce
C)Channels of distribution
D)Club warehouse store
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