Introduction to Business

Section 1: Advertising Media

Self-Checks

1
A medium is a ______ or system of communication.
A)channel
B)method
C)process
D)type
2
Billboards are an example of ______ media.
A)commuter
B)direct
C)print
D)transit
3
______ is/are the main advertising medium in the United States.
A)Direct mail
B)Magazines
C)Newspapers
D)Television
4
Many magazines offer ______ editions for different parts of the country.
A)community
B)local
C)regional
D)smaller
5
The cost to air an ad during a particular television show depends on the of the ______ show.
A)cast
B)content
C)popularity
D)producers
6
A television commercial that is 30 minutes long is called a(n) ______ .
A)segment
B)infomercial
C)public service announcement
D)spot
7
A catalog is an example of ______ advertising.
A)direct-mail
B)directory
C)journal
D)magazine
8
Pop-up ads "pop up" when a consumer ______ .
A)opens the mail box
B)views a web site
C)opens a magazine
D)is driving
9
Most billboards are large and placed near ______ .
A)airports
B)grocery stores
C)highways
D)malls
10
Transit advertising is most common ______ .
A)along interstate highways
B)in rural areas
C)in urban areas
D)near airports and hotels
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