Introduction to Business

Chapter 14: Advertising

Chapter Practice Review Quizzes

1
Which term refers to the public promotion of a product or service?
A)mass media
B)advertising
C)communication
D)medium
2
Which is NOT an example of mass media?
A)television
B)radio
C)newspapers
D)textbooks
3
Which is the main advertising medium used in the United States?
A)television
B)radio
C)billboards
D)newspapers
4
Which advertising medium combines sound, images, and motion?
A)radio
B)television
C)newspapers
D)billboards
5
Which type of advertising best allows a business to reach a specific target market?
A)television
B)radio
C)direct mail
D)newspapers
6
Which is an example of directory advertising?
A)phone book ads
B)newspaper ads
C)billboards
D)junk mail
7
Which is a reason why radio ads may not be as effective as TV or magazine ads?
A)They are played too often.
B)Many people find them irritating.
C)They cannot use images.
D)They differ from state to state.
8
Which is NOT a type of online advertising?
A)pop-up ads
B)virus protection
C)banner ads
D)webcasting
9
Which is the process of selecting advertising media and deciding when ads should appear?
A)advertising campaign
B)media planning
C)mass marketing
D)webcasting
10
Which is a series of ad messages that share a single idea?
A)media planning
B)advertising agency
C)mass media
D)ad campaign
11
Which term refers to a single exposure to an advertising message?
A)impression
B)infomercial
C)frequency
D)ad campaign
12
Which term refers to the people who are exposed to an ad?
A)ad campaign
B)frequency
C)audience
D)impression
13
Which is NOT a reason ad rates can vary?
A)size of the ad
B)number of people reached
C)frequency of appearance
D)cost of making the ad
14
Which term refers to the time period when the network TV or radio audience is the largest?
A)prime time
B)prime rate
C)premium position
D)ratings
15
Which is NOT something upon which the cost of Internet ads is based?
A)size
B)placement
C)format
D)duration
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