Introduction to Web Design Using Dreamweaver

Introduction:
Learn more about methods of tracking a Web site’s visitors.

Directions:
Read the questions below.
Click on the Destination Site link(s) to open a new browser window.
Apply what you learn to answer the questions.
Check your work carefully, and click Submit.

Destination Site: Internet Brothers — Tracking Your Web Site’s Visitors

Note: If this link is inactive or to find other Internet sites with similar information, get permission from your teacher to use a search engine.
Here are some keywords you might use:
web tracking software, web traffic analysis

1			Explain the importance of learning about your Web site’s traffic.
2			Is a hit counter an effective way to analyze Web traffic? Explain your answer.
3			Suppose a company wants to place an advertisement banner on your Web site. What data might you learn from tracking software that would determine the best page on which to place the banner?
4			Suppose you use tracking software on your Web site. You find out the majority of visitors use some version of the Netscape Web browser. What improvement can you make to your site with this knowledge?