Glencoe Health © 2007

Introduction:
You need to buy products to eat, wear, and use in variousother ways, and retailers know it. In fact, they know they can influence youinto believing you need many things you really don’t. In the cutthroatcompetition for your money, their ads suggest you will become cool, sexy, oneof the “in” crowd. At this Web site, find out just how aggressivelyretailers target kids.

Links to Explore:
Facts about Marketing to Children
http://www.newdream.org/kids/facts.php

Directions:

• Click on the link and read the fact sheet.
• Then answer the following questions:

1.			How much do retailers spend marketing specifically to American children?
2.			If a consumer develops loyalty to a specific brand as a child, and stays loyal throughout his or her life, how much may that be worth to the retailer?
3.			At what age do children form mental images of corporate logos?
4.			In 2002, how much did American kids spend of their own money? Is this figure increasing or decreasing as time goes by?
5.			According to a recent study, are kids with greater access to media more or less satisfied with their lives?