Mathematics with Business Applications

Chapter 17:

Practice Test

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0078692512/347312/Chapter_17_Marketing.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (4.0K)</a>

1.
The Chronicle, a local daily newspaper, conducted an opinion survey of 1,200 subscribers. Of those surveyed, 365 people would like to see more local news, 150 people would like more state news, 290 people would like more national news, and 395 people would like more sports news. What percent of the total people surveyed would like to see more sports news?
A)12.9%
B)24.2%
C)30.4%
D)32.9%
2.
The Creamery developed a new flavor of ice cream called Coffee Toffee. The Creamery went to the boardwalk to test the new flavor. Of the 3,500 people who taste-tested Coffee Toffee, 2,300 people said they would likely buy it in the store. The Creamery sells its products in an area of 1,450,000 people. What is the sales potential for Coffee Toffee?
A)414 people
B)630 people
C)952,857 people
D)1,334,000 people
3.
All Sports, a sporting goods store, had revenue of $1,113,000 during the year. Revenue for sporting goods stores in the area totaled about $8,654,000. What market share did All Sports have?
A)7.78%
B)12.86%
C)87.14%
D)92.22%
4.
(see the chart above for graph) The marketing department of TopHat wants to project sales for 2004. Read the graph for the sales history. What is a reasonable sales projection for 2004?
A)$89,000
B)$57,000
C)$50,000
D)$23,000
5.
Coffee 'n' Cake has a 14 percent share of the market for dessert and coffee shops in the county. Revenue for coffee shops for next year are estimated to be $2,555,000. What is the projected sales figure for Coffee 'n' Cake for next year?
A)$357,700
B)$436,725
C)$714,000
D)$1,562,148
6.
Ad rates in The Journal, a local daily newspaper, are $18.75 per column inch if a client contracts for between 8,000 and 11,999 column inches per year. A Cut Above, a beauty salon, has contracted for 9,500 column inches and plans to run a 60 column-inch ad for a special on perms. How much will this ad cost A Cut Above?
A)$950.00
B)$1,125.00
C)$1,875.00
D)$70,000.00
7.
Sal's Sports wants to advertise on television. The rates are $8,750 for daytime commercials and $74,500 for prime time. Sal's wants to run 5 daytime commercials and 4 prime-time commercials. How much will this ad campaign cost?
A)$43,750
B)$298,000
C)$341,750
D)$749,250
8.
Kitten Kaboodle, a pet food and supply store, had revenues of $182,500 during the year. Revenues for pet supply stores in the area totaled about $334,000. What market share did Kitten Kaboodle have?
A)15.15%
B)18.30%
C)27.33%
D)54.64%
9.
The Halfpipe, a skate shop, has a 34 percent share of the market for skateboarding clothing and supplies in the city. Revenues for similar shops in the city for next year are estimated to be $1,070,600. What is the projected sales figure for The Halfpipe for next year?
A)$364,004
B)$525,363
C)$656,704
D)$706,596
10.
Phone Home wants to advertise on television. The rates are $8,500 for daytime commercials and $76,500 for prime time. The manager wants to run 6 daytime commercials and 8 prime-time commercials. How much will this ad campaign cost?
A)$51,000
B)$119,000
C)$612,000
D)$663,000
Glencoe Online Learning CenterBusiness Administration HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe