International BusinessChapter 11:
Marketing and PromotionInternational Business CareersCareer Pathway: Marketing Manager A career pathway is an area of concentration within a career cluster. Each pathway contains a group of careers that require similar academic and technical skills. Marketing managers* are in the Retail/Wholesale Sales and Service career cluster. This cluster has four career pathways: - Merchandising and Sales
- Promotion and Public Relations*
- General Distribution
- Management/Entrepreneurship
Click to find out more about career clusters: http://www.glencoe.com/sec/careers/cclusters/student/clusters/retail.shtml Click to go to the Occupational Outlook Handbook: http://www.bls.gov/oco/ |