Marketing Series: Fashion Marketing

Chapter 14: Working in Fashion

Chapter Objectives



  • Describe sources for researching fashion careers.

  • Identify job sources in the fashion industry.

  • Explain career networking.

  • Discuss the components of the job-application process.

  • Summarize the steps of the job-search process.

  • Identify important strategies for success on the job.

  • Identify the traits of successful entrepreneurs.
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