Marketing Series: Fashion Marketing

Chapter 9: Fashion Products and Research

Pop Quizzes


1.	Which are two examples of fashion goods?
		A)	textiles and apparel
		B)	accessories and tailoring
		C)	manufacturing and home furnishings
		D)	design and manufacturing


2.	Which are two examples of fashion services?
		A)	marketing and coats
		B)	hairstyling and tailoring
		C)	home furnishings and distribution
		D)	manufacturing and buttons


3.	Rag trade refers to _____.
		A)	the distribution of leftover materials
		B)	a publication designed for a certain industry
		C)	slang for Women's Wear Daily
		D)	the garment industry


4.	The Council of Fashion Designers of America is an example of a _____.
		A)	government council
		B)	trade association
		C)	trade publication
		D)	market research firm


5.	What is the audience for a fashion publication?
		A)	people working in a specific industry
		B)	young teens
		C)	the general public
		D)	students of fashion design


6.	What is the main American fashion trade publication?
		A)	Vogue
		B)	Lucire
		C)	Women's Wear Daily
		D)	GQ (Gentlemen's Quarterly)


7.	What is the purpose of market segmentation?
		A)	to identify and define a company's target market
		B)	to identify the competition for a product
		C)	to analyze and record data
		D)	none of the above


8.	What is the name for a system that produces, stores, and analyzes information that enables fashion marketers to make decisions about merchandise for sale?
		A)	computer-aided design (CAD) system
		B)	merchandise-information system
		C)	market segmentation
		D)	demographics


9.	The total selection of goods and services that a company makes or sells is known as _____.
		A)	the fashion cycle
		B)	the manufacturing process
		C)	the product mix
		D)	none of the above


10.	Two ways of performing market research are _____.
		A)	market segmentation and the observation method
		B)	the experimental method and target marketing
		C)	demographics and the observation method
		D)	the survey method and the experimental method