Marketing Series: Fashion MarketingChapter 9:
Fashion Products and ResearchChapter Objectives
Describe fashion products. |
| | | Explain trade associations. |
| | | Explain trade publications and fashion magazines. |
| | | Discuss aspects of product planning. |
| | | Describe the methods used to do market research. |
| | | Explain market segmentation and target market research. |
| | | Define merchandise information systems. |
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