Marketing Series: Fashion Marketing

Chapter 12: Promoting Fashion


1.	What is the term for the integrated look of an entire store?
		A)	visual merchandising
		B)	display
		C)	storefront
		D)	store layout


2.	What is the purpose of visual merchandising?
		A)	to sell goods
		B)	to promote the store image
		C)	to create a positive shopping experience for the customer
		D)	all of the above


3.	Which is not one of the main display areas used in visual merchandising?
		A)	storefront
		B)	store layout
		C)	store parking lot
		D)	interior displays


4.	Signs, marquees, and entrances are used in which display area?
		A)	store layout
		B)	interior displays
		C)	storefront
		D)	store interior


5.	The arrangement of floor space in order to promote sales of fashion products is known as _____.
		A)	store layout
		B)	interior displays
		C)	storefront
		D)	store interior


6.	What are the three design elements used to create diplays?
		A)	line, silhouette, and harmony
		B)	color, balance, and lighting
		C)	hue, color, and form
		D)	color, lighting, and harmony


7.	Which is an example of a merchandising theme?
		A)	upcoming events
		B)	cultural activities
		C)	seasonal color palettes
		D)	all of the above


8.	Cases and counters are examples of _____.
		A)	fixtures
		B)	elements of design
		C)	themes
		D)	none of the above


9.	Which is not a component of the promotional mix?
		A)	sales promotion
		B)	public relations
		C)	the approach
		D)	personal selling


10.	A fashion show is an example of what type of promotion?
		A)	publicity
		B)	advertising
		C)	sales promotion
		D)	personal selling