Marketing Series: Fashion MarketingChapter 12:
Promoting FashionChapter Objectives
Explain the purpose of visual merchandising in the fashion industry. |
| | | Describe the display areas of a store. |
| | | Identify the design elements of displays. |
| | | Explain the four components of the promotional mix. |
| | | Describe a fashion promotion plan. |
| | | Discuss how designers and manufacturers use branding and licensing. |
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