Marketing Series: Fashion Marketing

Chapter 11: Fashion Pricing and Technology

Pop Quizzes

1.
Medium-priced garments with well-known brand names, such as Levi's, and private brands seen in department stores are known as _____.
A)couture
B)bridge lines
C)better garments
D)moderate lines
2.
Which is a factor used to determine the price of apparel?
A)the quality of the fabric used
B)the reputation of the designer
C)the amount of labor used to produce the garment
D)all of the above
3.
What is the name for the difference between the cost of the product and the retail price?
A)operating expenses
B)selling price
C)markup
D)none of the above
4.
One reason fashion businesses offer credit is _____.
A)to facilitate the buying process
B)to increase sales
C)to develop their businesses
D)all of the above
5.
What is the term for the computer system used to design textiles, apparel, and other products?
A)computer-aided design (CAD)
B)computer-aided manufacturing (CAM)
C)computer-integrated manufacturing (CIM)
D)bar codes
6.
Patternmaking equipment and computerized, programmable sewing machines are part of a _____ system.
A)computer-aided design (CAD)
B)computer-aided manufacturing (CAM)
C)3-D
D)Enterprise Resource Planning (ERP)
7.
Standardized symbols made up of dark vertical bars and white spaces that carry information, such as vendor, style, size, and color, are known as _____.
A)radio frequency identification (RFID)
B)bar codes
C)inventory control
D)Enterprise Resource Planning (ERP)
8.
What is the name of the process used to track the buying and storing of products for sale as well as costs for ordering, shipping, handling, and storage?
A)the marketing process
B)inventory control
C)Enterprise Resource Planning (ERP)
D)computer-integrated manufacturing (CIM)
9.
What is the name of the system that uses radio frequency tags to track large quantities of goods as they move through the supply chain?
A)Enterprise Resource Planning (ERP)
B)computer-integrated manufacturing (CIM)c
C)radio frequency identification (RFID)
D)inventory control
10.
Which is one of the main considerations for fashion marketers when determining price?
A)profit
B)sales volume
C)competition
D)all of the above
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