1.
A) the role of the fashion buyer B) consumer buying behavior C) fashion retailers D) all of the above 2.
A) the fashion cycle B) the marketing process C) the merchandising cycle D) the product life cycle 3.
A) the owners B) the sales staff C) central buyers D) department managers 4.
A) a small specialty store that offers a limited selection of merchandise B) a retail operation that carries different kinds of merchandise, which are housed in separate sections, or departments C) a discount store owned by manufacturers or department or specialty-store chains D) none of the above 5.
not A) approach the customer B) identify the customer by age, sex, and ethnic background C) follow up D) overcome objections 6.
A) Nonpersonal selling involves contacting the customer by phone. B) Personal selling takes place only on the sales floor. C) Nonpersonal selling does not involve interaction between people. D) Personal selling takes place only on the Internet. 7.
A) the approach B) presenting the product C) determining the customer's needs D) follow-up 8.
A) overcoming objections B) closing the sale C) advertising D) contacting a customer by phone 9.
A) presenting the product B) suggestion selling C) follow-up D) relationship building 10.
A) determining the cost of fashion products B) determining markup C) calculating the final selling price D) all of the above
