Marketing Series: Fashion MarketingChapter 10:
Fashion DistributionChapter Objectives
Explain the role of the fashion buyer. |
| | | Discuss the steps in the buying process or merchandising cycle. |
| | | Identify the types of fashion retailers. |
| | | Explain the steps in the personal-selling process. |
| | | Discuss the importance of math skills in the fashion industry. |
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