Marketing Series: Fashion Marketing

Chapter 8: Creators of Fashion

Pop Quizzes


1.	Most haute-couture designer houses are located in which city?
		A)	New York
		B)	Milan
		C)	Paris
		D)	Rome


2.	The Fédération Française de la Couture is _____.
		A)	the Italian organization that regulates the haute-couture industry
		B)	the French organization that regulates the haute-couture industry
		C)	the French culture ministry
		D)	an organization that promotes French culture


3.	What is the first step in the process of purchasing a haute-couture garment?
		A)	visiting a haute-couture boutique
		B)	calling a vendeuse
		C)	scheduling an appointment with a design house
		D)	searching the Web site of the design house


4.	Who is considered the father of haute couture?
		A)	Charles Frederick Worth
		B)	Christian Dior
		C)	Pierre Cardin
		D)	Coco Chanel


5.	Ready-to-wear (RTW) refers to _____.
		A)	custom-made clothing
		B)	standard-sized garments made in advance and offered for sale to any purchaser
		C)	discounted haute-couture fashions
		D)	last year's fashions


6.	What invention in the mid-1800s enabled the high-volume production of clothing in factories?
		A)	computer-aided manufacturing (CAM) systems
		B)	computer-aided design (CAD) systems
		C)	the telephone
		D)	the sewing machine


7.	What is the importance of ready-to-wear to design houses?
		A)	It advertises their products.
		B)	It helps them to generate new fashion ideas.
		C)	It generates income.
		D)	It is how they use the materials left over from the production of haute-couture garments.


8.	Two designers known for their ready-to-wear lines are _____.
		A)	Tommy Hilfiger and Perry Ellis
		B)	Elias Howe and Calvin Klein
		C)	Mariano Fortuny and Jean-Paul Gaultier
		D)	Elsa Schiaparelli and Mary Quant


9.	The designer known for popularizing the mini-skirt is _____.
		A)	Pierre Cardin
		B)	Mary Quant
		C)	Elsa Schiaparelli
		D)	Beau Brummell


10.	What is the name for the most expensive category of ready-to-wear?
		A)	bridge line
		B)	demi-couture
		C)	budget
		D)	moderate