Marketing Series: Fashion MarketingChapter 8:
Creators of FashionChapter Objectives
Discuss haute-couture design houses. |
| | | Explain the process of buying haute couture. |
| | | Discuss the background of haute couture. |
| | | Describe prêt-à-porter and ready-to-wear garments. |
| | | Identify some current ready-to-wear designers. |
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