Marketing Series: Fashion Marketing

Chapter 7: Designing Fashion

Pop Quizzes

1.
What are the main types of fashion designers?
A)designers of haute couture and everyday wear
B)designers of women's clothing, men's clothing, and children's clothing
C)self-employed designers, design-house designers, and designers for manufacturers
D)none of the above
2.
To which element of clothing do customers repond first?
A)color
B)silhouette
C)line
D)fabric
3.
Which are two principles of design?
A)occasional colors and cultural colorsz
B)proportion and harmony
C)emphasis and fabric
D)texture and color
4.
What is the meaning of balance in fashion design?
A)the relationship of one side of the garment to the other
B)the relationship of all the spaces of the garment
C)the repetition of lines, shapes, and colors
D)the center of interest, or focal point, of the garment
5.
Computer-aided design (CAD) systems are used in which step of the design process?
A)basic decisions
B)sales research analysis
C)design concept and samples
D)production
6.
Fabric choice is made during which step of the design process?
A)basic decisions
B)sales research analysis
C)design concept and samples
D)production
7.
What is grading?
A)the process of transforming the design into the appropriate pieces needed to produce an apparel item
B)the process of increasing or decreasing the sizes of a pattern to correspond to a garment size
C)a rating system used to judge the quality of clothing
D)none of the above
8.
Prêt-à-porter is the French term for _____.
A)high fashion
B)designer ready-to-wear clothing
C)accessories
D)fad
9.
Which is a standard classification for women's clothing?
A)misses
B)women's
C)juniors
D)all of the above
10.
Dual sizing refers to _____.
A)a combination of two measurements used in sizing men's clothing
B)the same numerical size in women's and petites clothing
C)the same numerical size in juniors and petites clothing
D)none of the above
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