Marketing Series: Fashion MarketingChapter 7:
Designing FashionChapter Objectives
Explain the types of fashion designers. |
| | | Identify the elements and principles of design used to create fashion. |
| | | Name the steps of the fashion design process. |
| | | Identify the steps in the garment production process. |
| | | Compare haute-couture production and prêt-à-porter production. |
| | | Explain how women's and men's apparel is sized. |
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