Marketing Series: Fashion Marketing

Chapter 6: Textiles and Production

Chapter Objectives



  • Discuss the fiber properties that determine appropriate use and quality of fabrics.

  • Identify the main natural fibers.

  • Identify the main manufactured fibers.

  • Explain the importance of fabric in fashion.

  • Discuss how synthetic fibers are produced.

  • Identify the two primary methods for making fibers into fabrics.
  • Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

    The McGraw-Hill CompaniesGlencoe