1.
A) analyzing a market by categorizing specific characteristics B) describing a population in terms of personal characteristics, such as age, gender, and income C) the process of developing, promoting, and distributing products to satisfy customers' needs D) planning, buying, and selling fashion apparel and accessories 2.
A) a group of people who have the same moral values B) a group of people a business is trying to reach C) a group of people who wear the same style of clothing D) a group of people interested in sports 3.
A) age, gender, and ethnic background B) attitudes, interests, and opinions C) knowledge, attitudes, and use of a product D) all of the above 4.
A) pricing, economic conditions, and competition B) the attitudes, interests, and opinions of consumers C) the age, gender, and income of customers D) none of the above 5.
A) product, place, price, and target market B) public relations, publicity, personal selling, and price C) product, place, price, and promotion D) advertising, personal selling, public relations, and publicity 6.
A) the technique used by a salesperson when approaching a customer B) direct personal contact between a business and its customers C) any form of communication used to to inform, persuade, or remind people to buy a product D) the strategy used to determine the price of a product 7.
A) advertising B) price C) place D) all of the above 8.
A) methods used in personal selling B) sales promotions C) advertising D) methods used to gain publicity 9.
A) the arrangement of products on a store shelf B) developing and improving products to meet customer needs C) the transfer of data gained through marketing research D) the method of physically moving and storing goods 10.
A) market segmentation B) channel of distribution C) the textile segment D) place
