Marketing Series: Fashion MarketingChapter 2:
Fashion and MarketingChapter Objectives
Define the term marketing. |
| | | Explain types of customer characteristics used to define a target market. |
| | | Explain fashion merchandising. |
| | | Describe the four components of the marketing mix. |
| | | Identify the four types of promotion. |
| | | Identify the seven functions of marketing. |
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