Marketing Series: Fashion Marketing

Chapter 1: What Is Fashion?

Pop Quizzes


1.	In the apparel industry, the term fashion refers to the type of clothing preferred by _______ at a given time.
		A)	the wealthy
		B)	the young
		C)	a large segment of the population
		D)	fashion designers


2.	What are the two main merchandise categories used by fashion retailers?
		A)	basic merchandise and staple items
		B)	basic merchandise and fashion merchandise
		C)	garments and accessories
		D)	full-price merchandise and sale items


3.	What is the main difference between style and design?
		A)	A style is a particular shape or type of apparel item identified by its distinct features. A design is a particular or unique version of a style.
		B)	A style does not last as long as a design.
		C)	The term style applies to clothing for men, women, and children. Design refers only to women's clothing.
		D)	All clothes have a style. Only high-priced clothing has a design.


4.	Which is not one of the basic reasons that people wear clothes?
		A)	to protect themselves
		B)	to adorn themselves
		C)	to identify with a particular group
		D)	to show off to their friends


5.	What invention during the Industrial Revolution helped make fashionable clothing available to the middle and lower classes?
		A)	the telephone
		B)	the sewing machine
		C)	the radio
		D)	none of the above


6.	Which first lady of the United States became famous for her influence on fashion, including the popularization of the pillbox hat?
		A)	Eleanor Roosevelt
		B)	Mamie Eisenhower
		C)	Jacqueline Kennedy Onassis
		D)	Ladybird Johnson


7.	Why did dress hemlines become shorter during the mid-20th century?
		A)	Women were tired of wearing long dresses.
		B)	Women became more athletic and wanted to show off their legs.
		C)	There was a shortage of fabric because of World War II.
		D)	Younger women began to influence fashion.


8.	The designer Christian Dior is remembered for _____.
		A)	introducing sportswear for everyday wear
		B)	popularizing the hippie style of the 1960s
		C)	adapting men's fashion to produce the "power look" for women's clothes in the 1980s
		D)	reestablishing the French fashion industry after World War II


9.	What are the characteristics of punk fashion?
		A)	gold lamé and white clothing that glowed under ultraviolet lighting
		B)	torn clothing and fabric held together by safety pins
		C)	suits and blazers with shoulder pads
		D)	clothing from the Middle and Far East, bright colors, and peasant embroidery


10.	What was one of the main influences the music group The Beatles had on fashion?
		A)	three-quarter-length sleeves
		B)	the mop-top hairstyle for men
		C)	beautifully tailored clothing and elaborate neckwear
		D)	the increasing acceptance of casual sports clothes and athletic clothing