Marketing Series: Fashion MarketingChapter 1:
What Is Fashion?Chapter Objectives
Explain the different definitions of fashion. |
| | | Identify the merchandise categories of fashion. |
| | | Explain the difference between style and design. |
| | | Identify the needs satisfied by clothing. |
| | | Discuss the early history of clothing. |
| | | Name some influential people in fashion history. |
| | | Identify specific styles in the 20th century. |
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