Business Plan Project Workbook

Chapter 3: Product and Service Plan

Chapter Summaries

The product and service plan defines the core products and services that the company will offer, and describes how they will be produced. The plan explains to stakeholders how the company’s products and services will meet potential customer needs. Review of the products and services currently being offered in the marketplace helps a company define how its features and benefits will be unique. It is important to clearly communicate the unique selling proposition of a company’s products or services to the target market.