Business Plan Project WorkbookChapter 14:
Executive SummaryLearning Objectives
Describe the company's mission, goals, objectives, current stage of development, owners, and key management team members. |
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Describe the company, business model, legal structure, industry, product or service, target market, and the unique opportunity. |
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Include evidence that justifies the future success of the business. |
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Describe the strategies the company will use to beat the competition. |
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Include financial highlights such as the investment you are seeking, the amount of equity you are willing to transfer, collateral offered, how the funds will be used, how and when any loans will be repaid, and three-year projections of sales and estimated annual after tax profits. |
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