Business Plan Project Workbook

Chapter 13: Contingency Plan

Chapter Summaries

Up to this point, your business plan is a story of success. However, experienced entrepreneurs know that unforeseen events occur. A business’s success will often depend on its ability to respond to changing market conditions. Therefore, it is important to identify any internal and external risk factors. Considering and planning for these risk factors in advance will foster more confidence in your business plan from investors.