Teen Health Course 3

Introduction
As the Web site below illustrates, teens can be a powerful force against smoking and the tobacco companies that try to sell them cigarettes. On this site you will learn many ways to get the word out and have a chance to create your own campaign.

Link to explore: Outrage Avenue: http://www.outrageavenue.com/

Directions

• Start at the Outrage Avenue Web site.
• Click on and read through the links under the “Create” and “Act” sections of the web site.
• Take notes as you read.
• When you are done reading, answer the questions below.
• Finally, using the information from the link, create an ad that warns teens about the dangers of smoking and ask to have it posted on bulletin boards throughout your school.

1.			What is O2 Magazine and what is its goal?
2.			What does T.A.T.U. stand for?
3.			What are six examples of guerilla marketing techniques that can be used to encourage other teens not to smoke?
4.			What are six ways to publicize an anti-tobacco campaign?
5.			What are three web resources you can tell other teens about that will help them learn about the negative effects of second-hand smoke, and how the tobacco industry sells their products to teens?