1 The period in which technology can change and in which firms can introduce entirely new products is theA) short run B) very short run C) long run D) very long run 2 Technological progress is a three-step process ofA) creation, pricing, and marketing B) invention, innovation, and diffusion C) manufacturing, venturing, and promotion D) start-ups, imitation, and creative destruction 3 The first discovery of a product or process through the use of imagination, ingenious thinking, and experimentation and the first proof that it will work isA) process innovation B) product innovation C) creative destruction D) invention 4 An exclusive right to sell any new and useful process, machine, or product for a set number of years is called aA) trademark B) copyright C) patent D) brand 5 Innovation is a major factor in competition because it canA) be patented to protect the investment of the developers B) enable firms to make competitors' products obsolete C) guarantee the monopoly position of innovative firms D) reduce research and development costs for firms 6 What idea is best illustrated by the example of McDonald's successfully introducing the fast-food hamburger and then that idea being adopted by other firms such as Burger King and Wendy's?A) start-ups B) diffusion C) invention D) fast-second strategy 7 About what percentage of GDP in the United States is spent on research and development?A) 2.9% B) 7.6% C) 10.6% D) 21.2% 8 The modern view of technological advance is that it isA) rooted in the independent advancement of science B) best stimulated through government R&D spending C) a result of intense rivalry among individuals and firms D) a random outside force to which the economy adjusts 9 The major difference between entrepreneurs and other innovators isA) innovators work in teams, but entrepreneurs do not B) innovators manage start-ups, but entrepreneurs do not C) entrepreneurs bear personal financial risk, but innovators do not D) entrepreneurs invent new products and processes, but innovators do not 10 Past successes in developing products often mean that entrepreneurs and innovative firmsA) have access to more private resources for further innovation B) have access to less private resources for further innovation C) have access to more public support for further innovation D) experience no change in the availability of private or public resources for further innovation 11 Answer this Question based on the following table showing the expected rate of return, R&D spending, and interest-rate cost of funds for a hypothetical firm. (28.0K) In a supply and demand graph, the interest-rate cost-of- funds curve would be a(n)A) vertical line at 9% B) horizontal line at 9% C) upsloping line over the 15 to 7% range D) downsloping line over the 15 to 7% range 12 Answer this Question based on the following table showing the expected rate of return, R&D spending, and interest-rate cost of funds for a hypothetical firm. (28.0K) The optimal amount of R&D would beA) $40 million B) $60 million C) $80 million D) $100 million 13 Answer this Question based on the following table showing the expected rate of return, R&D spending, and interest-rate cost of funds for a hypothetical firm. (28.0K) If the interest-rate cost-of-funds curve rose to 13%, the optimal amount of R&D spending would beA) $40 million B) $60 million C) $80 million D) $100 million 14 Product innovation tends to increase the profits of firms primarily byA) decreasing the firm's average costs B) increasing the firm's total revenue C) decreasing marginal utility per dollar spent D) increasing the success of R&D spending 15 Consumers will buy a new product only ifA) it has a lower marginal utility per dollar spent than another product B) there is a substantial budget for promotion and marketing C) it can be sold at a lower price than that for a competing product D) it increases the total utility they obtain from their limited income 16 Process innovation produces a(n)A) downward shift in the total-product curve and an upward shift in the average-cost curve B) upward shift in the total-product curve and a downward shift in the average-cost curve C) upward shift in both the total-product and average-cost curves D) downward shift in both the total-product and average-cost curves 17 Some dominant firms in an industry use a fast-second strategy that involvesA) developing two products to compete with rivals B) cutting the development time for the introduction of a new product C) moving quickly to buy the second largest firm in the industry to gain larger market share D) letting smaller firms initiate new products and then quickly imitating the success 18 One legal protection for taking the lead in innovation isA) venture capital B) trademarks C) trade secrets D) mergers 19 One major advantage of being the first to develop a product is theA) use of the fast-second strategy B) increase in retained earnings C) lower interest-rate costs of funds D) potential for profitable buyouts 20 Which firm has a strong incentive for product development and differentiation?A) a monopolistically competitive firm B) a purely competitive firm C) an oligopolistic firm D) a pure monopoly 21 In which market structure is there the least incentive to engage in R&D?A) a monopolistically competitive firm B) a purely competitive firm C) an oligopolistic firm D) a pure monopoly 22 The inverted-U theory of R&D suggests that R&D effort is at best weak inA) low-concentration industries only B) high-concentration industries only C) low- and high-concentration industries D) low- to middle-concentration industries 23 The optimal market structure for technological advance seems to be an industry in which thereA) are many purely competitive firms B) are monopolists closely regulated by government C) is a mix of large oligopolistic firms with several small and highly innovative firms D) is a mix of monopolistically competitive firms and a few large monopolists in industries with high capital costs 24 Technological advance as embodied in process innovation typicallyA) decreases allocative efficiency B) increases allocative efficiency C) decreases productive efficiency D) increases productive efficiency 25 Which statement would best describe the concept of creative destruction as used by economist Joseph Schumpeter?A) Innovation would lead to monopoly power and thus destroy the economy. B) The creation of new products and production methods would destroy the market for existing products. C) Invention would create new products, but diffusion would destroy many potentially good ideas. D) Firms are being creative with learning by doing, but this spirit is destroyed by the inability of firms to finance R&D expenditures.